Logo & Branding For Craft Businesses

Nov 10, 2022 | Business Tips for Crafters, Supacolor Heat Transfers


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Golden Arches. Swoosh. Apple.

If you’re like most people, when you read those words you don’t picture the actual object. No – you picture the actual company behind those iconic brands.

A great brand is a business’s visual identity. It tells a story and makes customers think of their relationship with the company.

Many small business owners understand the importance of building their company’s brand but struggle with getting it done. It can be even harder if you’re running a side hustle all by yourself.

“I barely have time to create products or post on social media, much less work on my branding.” is the mantra of way too many creators.

I’m here to help. In today’s article I’ll show you a simple way you can design and share your company’s visual identity, its brand, so your customers will know it’s you.

     supacolor-wearables heat transfers how to

Big companies have graphic designers to develop their brand and a team of publicists to promote it. Us small businesses don’t have those luxuries.

We have to maximize every minute and every dollar.

supacolor gang sheet logo

Design Your Logo

Before you can promote your brand, you need a logo. And not just any logo. It needs to be one you love. This logo is going to be plastered all over everything. You want to make sure it’s something you love.

If you’re not creative, Fiverr is a great place to get started. Another amazing tool I just discovered is Looka.

Looka is an AI-powered platform that will “design a logo and build a brand you love”. It’s a pretty cool platform and it is super easy to use. Using the interactive designer, you can work until you find the perfect logo design. When you find a logo that you love, you can purchase the rights to download all of the color variations and file formats. 

supacolor softshell blocker rainjacket logo

Ordering Supacolor Transfers with you Logo

After you have your logo, you’re going to want to put it everywhere so your customers can see it. I like having a variety of sizes and colors of my logo on hand because I never know what is going to catch my eye and make me think “that thing really needs my logo”. 

Supacolor transfers are a convenient and easy way to apply your logo to everything. Simply select your desired transfer size and upload your logo. Supacolor will create and mail your transfers to you.

Supacolor transfers come in a variety of sizes. Their gang sheet option is also a great way to layout several different sizes and colors of your logo on one sheet.

If you want more options, you can also order Supacolor blocker transfers for nylon or polyester fabrics or even a Supacolor hat transfer that works great for all hats – even the ones with a seam down the middle.

neck label supacolor iron on logo

Put your logo on everything!

Yes, I do frequently use my screen printing with vinyl method to apply my logo to many, many items – especially t-shirts and hoodies. Even so, I really love Supacolor transfers because they are so easy to apply quickly. All I need is my heat press and these step-by-step instructions.

It is very comforting to know I have a stack of my logos ready to be pressed with no setup or cleaning of screens when I need to create some branded gear.

supacolor hat transfers

Wondering What to Put Your Logo On?

I’ve used Supacolor transfers of my logo to brand:

  • Neck labels of all the shirts I screen print. When someone loves the shirt they are wearing, they will always remember which company to contact for their next order.
  • Black aprons. It would have been a 2 step process to screen print my teal logo on these black aprons. I would have needed a white coat first, then the teal on top. Using Supacolor transfers made it a breeze.
  • Nylon jackets – Water based screen printing ink doesn’t work on nylon, so Supacolor Soft Shell Transfers are a great solution
  • Hats

My husband jokes that if our dog would stay still long enough, I would probably put my logo on her. Well, I don’t think that is true. But I do love it when people see and recognize my brand. I hope this article helps you find that love too.

I would love to see some of the things you put your logo on. Tag me on Instagram or check out my new Facebook page and show me on there.

Happy Crafting!

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